Privacy Policy

Online Privacy Policy
Thank you for using this service, which is owned by Shirley’s Way, Inc., a 501(c)(3) non-profit
charitable organization (“Shirley’s Way,” “we,” “us,” or “our”).
Effective Date
June 8, 2017
Scope of This Policy
This online privacy policy (this “Policy”) applies only to information collected through Shirley’s
Way-owned platforms on which it is posted (collectively, this “Site”), including our website at
www.gohaffers.com and our mobile app. It does not apply to third-party platforms or to other
platforms owned by Shirley’s Way. It also does not apply to information collected through other
channels, such as over the phone or in person.
Some of the information we collect through this Site may be “personal information”—
information that identifies you personally, alone or in combination with other information
available to us. Other information may be nonpersonally identifiable, such as information
collected by cookies.
Your Consent
Please take a few minutes to review this Policy before using this Site. By using this Site, you are
consenting to the collection, use and disclosure of your information as set forth in this Policy. If
you do not agree to be bound by this Policy, you may not access or use this Site.
This Policy is Part of Our Terms of Use
This Policy is part of the Terms of Use that govern your use of this Site. A link to our Terms of
Use is provided at the bottom of each page of this Site.
Types of Information We Collect
Information You Manually Provide. Shirley’s Way collects the information you manually
provide (using your keyboard, mouse, or touchpad) when you use this Site. For example, we
collect the information you provide when you create an account, participate in a drawing, ask us
a question, or otherwise interact with this Site. Some of the information you manually provide
may be personal information, such as your name, address, phone number, and email address.
Information From Third-Party Social Media Platforms. You may be able to register with, log on
to, or enhance your profile on this Site by choosing to automatically populate the requested data
fields with information you previously provided to a third-party social media platform (such as
Facebook or Twitter). By doing this, you are asking the third-party platform to send us
information, including personal information, from your profile on that platform.
Information from your browser or device. Shirley’s Way collects information that is sent to us
automatically by your web browser or mobile device. This information typically includes your IP
address, the name of your operating system, the name and version of your browser, the date and
time of your visit, and the pages you visit. The information we receive may depend on your
browser or device settings. The information we receive from your web browser and device is not,
in and of itself, personally identifiable. However, we may combine it with other information in
an attempt to identify you or we may combine it with information that does identify you.
Information Collected by Cookies and Other Technologies. A “cookie” is a small file placed on
your device when you visit a site that can be understood by the site that issued the cookie. We
use cookies and other technologies, including device identifiers, to collect information and
support certain features of this Site. For example, we may use these technologies to:
• collect information about the ways visitors use this Site—which pages they visit, which
links they use, and how long they stay on each page;
• support the features and functionality of this Site—for example, to save you the trouble
of reentering information already in our database or to prompt the settings you
established on previous visits;
• personalize your experience when you use this Site; and
• improve our marketing efforts, including through use of targeted advertising.
The information we collect using cookies and similar technologies is not, in and of itself,
personally identifiable, but we may link it to personal information that you provide. If you do not
wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie
is placed on your computer. Although you are not required to accept cookies when you visit this
Site, you may be unable to use all of the functionality of this Site if your browser rejects our
cookies.
Information About Third-Party Cookies and Interest-Based Advertising
In addition to the cookies Shirley’s Way delivers to your computer or mobile device through this
Site, certain third parties may deliver cookies to you for a variety of reasons. For example, we
may use Google Analytics, a web analytics tool that helps us understand how visitors engage
with our Sites. To learn more about Google Analytics, click here. Other third parties may deliver
cookies to your computer or mobile device for the purpose of tracking your online behaviors
over time and across nonaffiliated websites and/or delivering targeted advertisements either on
this Site or on other websites.
You have choices about the collection of information by third parties on our Sites. For example,
if you don’t want information about your visit to this Site sent to Google Analytics, you may
download an Opt-out Browser Add-on by clicking here. Please note that the Add-on does not
prevent information from being sent to Shirley’s Way.
In addition, if you would like to opt out of having participating entities collect your online
behavior for advertising purposes when you are browsing our websites, click here for a “Website
Opt Out.” You will be directed to an industry-developed website that allows you to choose
whether each listed entity may collect and use data for interest-based advertising purposes. It
may be that some of the third parties that collect interest-based information on this Site do not
participate in the Website Opt Out, in which case the best way to avoid third-party tracking of
your online behaviors may be through your browser settings and deletion of cookies.
The Website Opt Out described above works only on websites. To opt out of having participating
entities track your behaviors for advertising purposes when you are using a mobile app,
download and use the Digital Advertising Alliance’s “App Choices” app. As with the Website
Opt Out, the “Mobile App Opt Out” prevents tracking only by participating entities.
Please note that the Website Opt Out and Mobile App Opt Out are device specific and the
Website Opt Out is browser specific. If you wish to opt-out from having interest-based
information collected by participating entities across all devices and browsers, you need take the
steps outlined above from each device and browser.
How We Use Information Collected Through This Site
Generally, we use the information we collect through this Site
• to enter you in raffles and contact you if you win;
• to raise money for the causes we support;
• to provide the information, products and services you request;
• for security, credit or fraud prevention purposes;
• to provide you with effective customer service;
• to provide you with a personalized experience when you use this Site;
• to contact you with information and notices related to your use of this Site;
• to contact you with special offers and other information we believe will be of interest to
you (in accordance with any privacy preferences you have expressed to us);
• to invite you to participate in surveys and provide feedback to us (in accordance with any
privacy preferences you have expressed to us);
• to better understand your needs and interests;
• to improve the content, functionality and usability of this Site;
• to improve our products and services;
• to improve our marketing and promotional efforts; and
• for any other purpose identified in an applicable privacy notice, click-through agreement
or other agreement between you and us.
Your Choices
In General. We respect your right to make choices about the ways we collect, use, and disclose
the information you provide on or through this Site. We strive to provide choices to you at a
meaningful time and in a meaningful place. This Notice describes some of your other choices,
such as your choice to opt out of receiving “cookies.”
Do Not Track Mechanisms. Your browser may deliver a “Do-Not-Track (‘DNT’) signal” to this
Site. Because of the changing state of technology and indecision within the technology and
marketing industries regarding the meaning of DNT signals, we currently do not make any
guarantee that we will honor DNT signals.
Previously Expressed Preferences. You may change previously expressed preferences regarding
how we use information you provide on or through this Site. For example, if you have provided
your contact information and receive periodic emails from us, you may decide to stop receiving
those emails by clicking the “unsubscribe” link in an email’s footer. You may be able to change
other preferences through an account you create on this Site. Otherwise, please contact us using
the information provided below.
How to Access, Update or Correct Your Information
If you have created a profile on this Site, you may be able to access, update or correct your
information through your account settings. Otherwise, you may need our help. Please contact us
using the information provided below. We will respond to you within a reasonable time and, in
any case, within the time limits established by applicable law. We may ask you for additional
information to verify your identity. In most cases, we will provide access and correct or delete
any inaccurate information you discover. In some cases, however, we may limit or deny your
request if the law permits or requires us to do so or if we are unable to verify your identity.
Steps We Take to Safeguard your Information
We maintain reasonable administrative, physical and technological measures to protect the
confidentiality and security of personal information you submit on or through this Site.
Unfortunately, no website, server or database is completely secure or “hacker proof.” We
therefore cannot guarantee that your personal information will not be disclosed, misused or lost
by accident or by the unauthorized acts of others. Further, we cannot control dissemination of
personal information you post on or through this Site using any social networking tools we may
provide, and you should have no expectation of privacy in such information.
How We Share Information With Others
With Third–Party Vendors. Shirley’s Way shares information collected through this Site with
third-party vendors who act on our behalf. For example, we may use third-party vendors to
design and operate this Site; to conduct surveys; to process credit card payments; and to help us
with our promotional efforts. These third-party vendors may need information about you to
perform their obligations. Typically, they are required by contract to keep your information
confidential and to use it only to provide services on our behalf.
With Third-Party Social Media Platforms. We may provide functionality on this Site that allows
you to automatically post information to a third-party social media platform (such as Facebook,
Twitter, or Pinterest). If you choose to take advantage of this functionality, people with access to
your profile on the third-party platform will be able to see your post. Thus, you should have no
expectation of privacy in those actions. Further, if you choose to link your profile on this Site
with an account on a third-party social media platform, we may share the information in your
profile with that third-party platform. We may also use third-party social media platforms to
offer you interest-based ads. To offer such ads, we may convert your email address into a unique
value which can be matched by our partner company with a user on their platform. Although we
do not provide any personal information to these platform vendors, they may gain insights about
individuals who respond to the ads we serve.
In Aggregate or De-Identified Form. We use information collected through this Site to create a
compiled, aggregate view of usage patterns. We may share aggregate information with third
parties so we and they can better understand our user base. We may also share with third parties
information about how particular individuals use this Site, but only on a de-identified basis
(“Individualized Data”). Individualized Data is not personally identifiable, but it does reflect the
usage patterns of a particular Site user, as opposed to Site users collectively. We may provide
basic demographic information (gender and age) in conjunction with providing Individualized
Data. Third parties typically use this information for analytical purposes and to market their own
products and services.
With Other, Carefully Selected Business Partners. From time to time, we may share your
information with selected third parties for their own marketing purposes. For example, we may
partner with third parties to sponsor contests or other promotions, and we may share with these
third parties the information you submit to us to participate in the contest or take advantage of
the promotion. Before doing so, however, we may offer you the opportunity to “opt out” or “opt
in,” as required by applicable law.
As Part of a Business Transfer. Your information may be transferred to successor organization if,
for example, we transfer the ownership or operation of this Site to another organization if we
merge with or are acquired by another organization, or if we liquidate our assets. If such a
transfer occurs, the successor organization’s use of your information will still be subject to this
Policy and the privacy preferences you have expressed to us.
To Comply With Laws and Protection of Our Rights and the Rights of Others. We may disclose
your information when we, in good faith, believe disclosure is appropriate to comply with the
law, a court order or a subpoena. We may also disclose your information to prevent or
investigate a possible crime, such as fraud or identity theft; to protect the security of this Site; to
enforce or apply our online Terms of Use or other agreements; or to protect our own rights or
property or the rights, property or safety of our users or others.
As Described in a Privacy Notice or Click-Through Agreement. We reserve the right to disclose
your information as described in any privacy notice posted on this Site, or as described in any
click-through agreement to which you have agreed.
Children Under the Age of Thirteen
We are proud of this Site and we strive to ensure that it doesn’t offend people of any age.
However, this Site is not intended for children or minors under the age of thirteen years without
the permission of a parent or guardian. If you believe that a child has submitted personal
information on or through this Site without the consent and supervision of a parent or guardian,
please contact us using the information provided below so that we can take appropriate action.
Links to Other Sites
This Site may provide links to other websites operated by third parties, including in some cases
our third-party vendors. Shirley’s Way does not control these websites and is not responsible for
their data practices. Any information you provide to third parties on their websites is covered
under their privacy and data collection policies and is not covered by this Policy. We urge you to
review the privacy policy posted on any site you visit before using the site or providing any
personal information.
This Policy May Change
We are continually improving and adding to the features and functionality of this Site and the
services we offer through this Site. As a result of these changes (or changes in the law), we may
need to update or revise this Policy. Accordingly, we reserve the right to update or modify this
Policy at any time, without prior notice, by posting the revised version of this Policy behind the
link marked “Privacy Policy” at the bottom of each page of this Site. Your continued use of this
Site after we have posted the revised Policy constitutes your agreement to be bound by the
revised Policy. However, we will honor the terms that were in effect when we gathered data from
you.
For your convenience, whenever this Policy is changed, we will update the “effective date” at the
top of this page. Be sure you check the effective date to see if this Policy has been revised since
your last visit.
You may access the current version of this Policy at any time by clicking the link marked
“Privacy Policy” at the bottom of each page of this Site.
Contact Us
If you have any questions regarding this Privacy Policy, please contact us at:
Shirley’s Way Inc.
PO Box 58098
Louisville, Kentucky 40268
Email: gohaffers@gmail.com